Heineken’s struggles are not isolated; they reflect broader trends in the beverage industry, where consumer tastes are evolving rapidly. 🍷 Many drinkers are shifting towards craft beers and alternative beverages, leaving traditional brands to adapt or risk losing market share. 📉 The new leadership will need to address these trends head-on, focusing on innovation and customer engagement to win back loyal consumers. As the company prepares for this transition, all eyes will be on how it plans to reinvent itself in a competitive landscape.

Źródło: Reuters